Snapchat Stock Lost $800 Million When Rihanna Responded to Offensive Ad

Snapchat Stock Lost $800 Million When Rihanna Responded to Offensive Ad

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So, it’s been kind of a rough start to the new year for Snapchat. We know that the stock price dropped 1.3 billion dollars earlier when Kylie Jenner tweeted that she doesn’t use Snapchat anymore, but now the famous app known for filtered selfies is in the boiling pot once again. This time, with Rihanna and that cost their stock 800 million.

So what happened this time? Well, someone at Snapchat seemed to have approved an ad for a game called “Would You Rather?”, which featured photos of RiRi and Chris Brown and asked users if they would “rather slap Rihanna or punch Chris Brown.”

The “Would You Rather” ad was removed earlier this week, and Snapchat released an apology.

However, Rihanna was not feeling Snapchat’s apology at all and gave her own feelings about the situation as she posted a statement on Thursday about the incident on her Snapchat account, where she criticized the company making light of domestic violence.


“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.”

Rihanna ended the statement by saying, “You let us down! Shame on you. Throw the whole app-oligy away.”

Snapchat responded to Rihanna’s posting in a statement on Thursday.

“We are so sorry we made the terrible mistake of allowing it through our review process,” the Snapchat statement concluded. “We are investigating how that happened so that we can make sure it never happens again.”

It’s good to see that Rihanna took action and quickly addressed the issue because at the end of the day, who in the right mind would’ve approved this ad?



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